HOW WE WORK
The methods of Retail Innovation Factory are highly unconventional: unlike the development from the technique
Retail Innovation Factory develops from the market which provides the latent need of the consumer as well as (in consequence) the need of the retailer.
Development from the market requires that every product can be produced witnin the given time frame, the desired quality, packaging and quantity.
SHORT TIME TO MARKET
The methods of the Retail Innovation Factory distinguish by the simultaneous approach of the different phases of research, development and implementation of the project.
Development from the market requires also a “short time to market” approach to be able to turn the trends and developments appropriate into concrete products and assortments.
SUCCESS FACTORS
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Brand interest is unrelated to production interest | ||
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No creative constraints | ||
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Innovative added value products and product concepts | ||
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Tested consumer acceptance | ||
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Short time to market | ||
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Continuous development | ||
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Private labels and brands | ||
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We can basically make everything |
